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From Paris with love — Chloe and Amber putting on Bloom Lip Gloss at a café table in Paris. Read the photoshoot story in the Journal.
A bag full of Bloom — Natalie, Chloe and Amber on rue Saint-Dominique in Paris, each holding out a Bloom Lip Gloss. Read the photoshoot story in the Journal.
Those tiles — three Bloom Lip Glosses on patterned café floor tiles in Paris. Read the photoshoot story in the Journal.
Spring, in bloom — eight shades of botanical lip gloss, vanilla and mandarin. Woman walking through a sunflower field toward a giant Bloom Lip Gloss on the horizon. Shop Lips. Australian made since 1993.
Bloom Eyebrow Gel back in stock — cult brow product with Lavender Essential Oil. Australian made since 1993.
Bloom Journal slideshow — a compendium of inspiration from Natalie Bloom. Behind-the-scenes stories and mood board. Australian made since 1993.

SHOP BEST SELLERS

Bloom Lip Gloss in Marshmallow — botanical lip gloss with Calendula Extract. Australian made since 1993.Bloom Lip Gloss — all 8 shades with colour swatches. Marshmallow, Dusty Rose, Smooch, Sweet Pea, Sheer Mauve, Cutie Pie, Tint and Cocoa. Australian made since 1993.
Lip Gloss

Our revamped Lip Gloss retains all the features of our original iconic gloss with...

Sale price$35.00
Bloom Eyebrow Gel — clear botanical brow gel in 8ml tube. Tames and conditions brows with Lavender Essential Oil. Australian made since 1993.Sage applying Bloom Eyebrow Gel — model brushing brows into place with the super-fine bristle brush. Clear botanical brow gel from Bloom Cosmetics AU.
Eyebrow Gel

Bloom's Brow Gel conditions and tames brows for stay-put perfection. Featuring a super-fine bristle...

Sale price$22.00
Bloom Brow Definer Pencil — cult retractable brow pencil. Fills and defines brows. Australian made since 1993.Bloom Brow Definer Pencil — model application shot. Ultra slim retractable pencil for precise hair-like brow lines. Australian made since 1993.
Brow Definer Pencil

Bloom Cosmetic's CULT Retractable Brow Definer Pencil fills in brows, creates more definition and...

Sale price$24.00
Bloom Protect + Perfect Primer — face primer with broad-spectrum SPF 20. Lightweight, hydrating formula for a flawless base. Bloom Cosmetics AU.Cream texture of Bloom's Protect + Perfect Primer — hydrating SPF 20 face primer with Evodia Rutaecarpa botanical for skin radiance.
Protect + Perfect Primer

Bloom’s Protect & Perfect Primer is a light-weight, multi-purpose formula designed to heighten the...

Sale price$45.00
Bloom Lip Gloss In A Pot — conditioning lip gloss for a soft, glossy finish. Wear alone or over lip colour. Australian made since 1993.Bloom Lip Gloss In A Pot in Sage — conditioning lip gloss for a soft, glossy finish. Wear alone or over lip colour. Australian made since 1993.
Lip Gloss In A Pot

Conditions as it shines, leaving lips soft, glossy and glam. Wear over lip colour...

Sale price$14.95
Bloom Eye Definer — highly pigmented Black Kohl eye definer for intense colour. Bloom Cosmetics Est. 1993.Bloom Eye Definer in Black Glitter — highly pigmented Black Kohl eye definer for intense colour. Bloom Cosmetics Est. 1993.
Eye Definer

Bloom's Black Khol Eye Definer is a highly pigmented formula designed for intense colour...

Sale price$24.00
Natalie Bloom, founder of Bloom Cosmetics, Australian botanical makeup brand since 1993

Bloom Cosmetics — Botanical Makeup by Natalie Bloom, Since 1993Bloom Cosmetics — Australian Botanical Makeup

“I simply created quality products that I was passionate about and that had a strong design sensibility.”

For over three decades, I’ve poured my passion for makeup, design, and botanicals into a simple philosophy: that botanical ingredients can create beautiful, high-quality cosmetics. My journey began with a curiosity for botanicals, which evolved into a beloved Australian beauty brand that puts sensibility and authenticity at its core.

For over three decades, I’ve poured my passion for makeup, design, and botanicals into a simple philosophy: that botanical ingredients can create beautiful, high-quality cosmetics.

Read more about Natalie Bloom and the Bloom story

SHOP BY CATEGORY

Lips

The holy grail of Bloom cosmetics. From subtle lip glosses to bold lipsticks, slick on your favourite hue from Bloom's collection of lip-loving products for the perfect pout.

Lips

foundation, blush, bronzer

Prettier than a pinch, Bloom’s collection of blushes and bronzers instantly brighten your complexion and sculpt perfect cheek bones.

Face

mascara and eye definer

Enhance, define and highlight your eyes. From lash-lengthening mascaras to velvety eye shadows, Bloom’s collection of must-haves create the most glamorous glance.

Eyes

Bloom Value Pack — Brow Definer Pencil and Eyebrow Gel bundle. Cult brow duo with botanical ingredients. Australian made since 1993.

A selection of products for less.

BEAUTY STEALS

Cosmetic Bags and Gifts

A selection of candles and soaps that make the perfect gift paired up with something else in the Bloom range.

Gifts

Brushes

A selection of brushes made from quality materials for eyes, lips and cheeks.

Brushes

A COMPENDIUM OF INSPIRATION FROM NATALIE BLOOM

Journal

Bloom in Paris with Natalie, Chloe and Amber

From Paris with Love x

Paris with my girls (Chloe and Amber), a bag full of Bloom and Harry Burmeister behind the lens. Café stops, croissants and a little lip colour along the way.

Read more: From Paris with Love x
Natalie smiling at a Paris café table, holding up a copy of Paris Match

Paris, Je t’aime

Paris, through my eyes. A few tips from my Paris visits: museums, markets, cafés, and the little details that inspire me.

Read more: Paris, Je t’aime
Green Portuguese azulejo tiles framing a Portugal sign

Lip Gloss Meets Portugal

Portugal gave us packaging and pattern inspiration everywhere. Tiles, ceramics, old shopfronts, blue skies and, naturally, lots of Bloom Lip Gloss along the way.

Read more: Lip Gloss Meets Portugal