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FREE SHIPPING ON AUSTRALIAN ORDERS OVER $50 2 NAIL POLISHES FOR $29.95 FREE SHIPPING ON INTERNATIONAL ORDERS OVER $150
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FREE SHIPPING ON AUSTRALIAN ORDERS OVER $50 2 NAIL POLISHES FOR $29.95 FREE SHIPPING ON INTERNATIONAL ORDERS OVER $150
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The Bloom journey began in 1993 when Natalie Bloom started selling greeting cards and gift ideas that she made from her parent’s home in Melbourne, Australia. “When I started out, I didn’t have a long term strategy,” explains Natalie. “I simply created quality products that I was passionate about and that had a strong design sensibility.” Natalie’s love of natural ingredients and obsession with packaging soon turned a hobby into a business and consequently a brand. Following the success of her gift collection, Bloom’s product range grew to include Essential Oil Blends, Massage Oils and an Aromatherapy Lip Balms. Lip products then led to Eye products and soon a full cosmetics line was on the horizon. Bloom’s covetable range has swelled to feature over 350 products including colour cosmetics, an 80 shade nail polish range, the Bloom Organics range and diffusion range b collection by Bloom. From Bangkok to London and Beverly Hills, Bloom is now an internationally recognised brand that is stocked across the globe. |
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Since arriving on the scene in 2000 as the playful yet sophisticated face of Bloom, she has had a few incarnations that reflect the changing styles and trends of the past decade.
See below a timeline of Miss Bloom growing up!

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Beauty in Bloom is an inspirational, eclectic and stylish compendium of all things beautiful from Natalie Bloom. From the love of makeup to inner beauty, nature to notebooks, from perfumes to Paris, Beauty in Bloom is about making us look beautiful, feel beautiful and above all be inspired by beauty. ‘The best colour in the whole world is the one that looks good on you.’ |
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Natalie Bloom has been known to win awards for her leadership, vision and entrepeneurial flair in establishing a successful business. Here are just a few!
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CleoBest Of Beauty Awards 2007 New WomanBeauty Awards 2007 The Veuve Clicquot Award 2007Finalist Prix De Marie Claire Awards 2007Finalist New WomanBeauty Awards 2006 InStyle MagazineBest Beauty Buys 2006 Local Heroes Award Winners were hand-picked by Instyle's Beauty Editor Naomi McGee as the best best brands from Australia. CleoBest Of Beauty Awards 2006 VogueBeauty Icon Awards 2005 CleoBest Of Beauty Awards 2005 New WomanBeauty Awards 2005 |
Self (USA) Beauty Awards 2003Winner New WomanBeauty Awards 2003 New WomanBeauty Awards 2002 New WomanBeauty Awards 2001 Elle Magazine 2000Named one of Elle Magazine's New WomanBeauty Awards 2000 New WomanBeauty Awards 1999 Millennium Beauty Award (UK)Highly Recommended CleoYoung Australian of the Year 1999 Cleo Magazine30 Successful Women Under 30 1999 Australian of the Year Awards 1997Natalie was awarded the Minister for Youth Affairs Young Australian of the Year Award in Victoria. This Career Achievement Award recognised Natalie’s leadership, vision and entrepreneurial flair. Business Opportunities/Optus Young Heroes Award for achievement in establishing a successful small business. Four Gift of the Year Awards, designed to encourage innovation and excellence in Australian manufacturing. |
Bloom proudly supports the Children's Hospital Foundations Australia. Each time you buy a Bloom Designer Collection Nail Polish, we donate $2 to CHFA in our mission to improve areas of need in Children's Hospitals across Australia. To find out more, or to donate, please visithttp://www.childrenshospitals.org.au









