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The Bloom journey began in 1993 when Natalie Bloom started selling greeting cards and gift ideas that she made from her parent’s home in Melbourne, Australia. “When I started out, I didn’t have a long term strategy,” explains Natalie. “I simply created quality products that I was passionate about and that had a strong design sensibility.”

Natalie’s love of natural ingredients and obsession with packaging soon turned a hobby into a business and consequently a brand. Following the success of her gift collection, Bloom’s product range grew to include Essential Oil Blends, Massage Oils and an Aromatherapy Lip Balms. Lip products then led to Eye products and soon a full cosmetics line was on the horizon.

Bloom’s covetable range has swelled to feature over 350 products including colour cosmetics, an 80 shade nail polish range and the Bloom Organics range.

From Bangkok to London and Beverly Hills, Bloom is now an internationally recognised brand that is stocked across the globe.

 2 - Natalie Bloom

Miss Bloom

Since arriving on the scene in 2000 as the playful yet sophisticated face of Bloom, she has had a few incarnations that reflect the changing styles and trends of the past decade.

See below a timeline of Miss Bloom growing up!

3 - Bloom Timeline

Beauty in Bloom

Beauty in Bloom is an inspirational, eclectic and stylish compendium of all things beautiful from Natalie Bloom. From the love of makeup to inner beauty, nature to notebooks, from perfumes to Paris, Beauty in Bloom is about making us look beautiful, feel beautiful and above all be inspired by beauty.

‘The best colour in the whole world is the one that looks good on you.’
                                Coco Chanel

4 - Beauty in Bloom

5 - Flagship Store


Natalie Bloom has been known to win awards for her leadership, vision and entrepeneurial flair in establishing a successful business.

Here are just a few!

RMIT University Alumnus of the Year 2012

Winner – Natalie Bloom won RMIT's Alumnus of the year for her contribution to the business community

Australian Beauty Awards

Winner – Best Hand Cream
Organic Nourishing Hand Cream

Australian Beauty Awards

Runner-up – Cult Body Product

Organic All Purpose Body Balm

SHOP Genius Awards

Winner – Magic Wand Makeup Remover

Australian Packaging Awards – Bronze

MWV Family of Packages Award - Presented to Mahon and Band for The Bloom Organics packaging design

Harpers Bazaar

Best Instant Bronzing Gel 2009

Harpers Bazaar

Best Gradual Tanning Lotion 2009


Women of Style Beauty Award 2009
Natalie Bloom won the Instyle Women of Style Award for the Beauty category. Natalie was amongst Australia's finest as other award winners included;
Rachael Cassar
Lisa Gorman
Cate Blanchett
Sarah Murdoch
Toni Collette
Kylie Kwong

Beauty Heaven

Glosscars Award 2009
Best new Nail Polish colour or collection


Best Of Beauty Awards 2007
Cheek Tint
Saving Face Multivitamin Face Cream

New Woman

Beauty Awards 2007
Best New Body Care Product (Mass)
Sea Salt Scrub, Green Tea and Bergamot

The Veuve Clicquot Award 2007

The award identifies and celebrates the achievements of women who demonstrate the qualities of entrepreneurship, drive, leadership and vision.

Prix De Marie Claire Awards 2007

Best Make-up Product Steal
Liquid Lipstick

New Woman

Beauty Awards 2006
Best New Mass Lip Colour
Liquid Lipstick, Blossom

InStyle Magazine

Best Beauty Buys 2006
Lip Gloss

Local Heroes Award Winners were hand-picked by Instyle's Beauty Editor Naomi McGee as the best best brands from Australia.


Best Of Beauty Awards 2006
Gold Medal Winners
Flushed Cheeks/Cream
Sheer Colour Cream
Pout Worthy Gloss
Lip Tint


Beauty Icon Awards 2005
Essential Eyeshadow Award
Eye Colour Cream, Eskimo
Essential Lipstick Award
Lipstick, Pout


Best Of Beauty Awards 2005
Best New Lip Colour Economy Category
Eye Paints
Lip Shine, Kiss and Hugs

New Woman

Beauty Awards 2005
Runner Up
New Colour Cosmetic Economy Category
Shadow Liner, Soft Taupe

Self (USA) Beauty Awards 2003

Bloom Solid Lip Gloss

New Woman

Beauty Awards 2003
Australian Product of the Year
Multi-Purpose Cosmetic Palette
Best Lipstick Economy
Lipstick, Princess
Best Colour Cosmetic Economy Multi-Purpose Cosmetic Palette

New Woman

Beauty Awards 2002
Best New Colour Cosmetic Economy
Aloha Bronzer

New Woman

Beauty Awards 2001
Best New Lipstick Economy
Tint Lip Gloss

Elle Magazine 2000

Named one of Elle Magazine's
10 Smartest Women

New Woman

Beauty Awards 2000
Best Sun Care Economy
Sun Care Pamper Pack

New Woman

Beauty Awards 1999
Best Colour Cosmetic Economy
Shimmer Stick

Millennium Beauty Award (UK)

Highly Recommended
Best New Cosmetics Product with Limited Distribution
Bloom Lip Glaze


Young Australian of the Year 1999
Natalie Bloom

Cleo Magazine

30 Successful Women Under 30 1999
Natalie Bloom

Australian of the Year Awards 1997

Natalie was awarded the Minister for Youth Affairs Young Australian of the Year Award in Victoria. This Career Achievement Award recognised Natalie’s leadership, vision and entrepreneurial flair.

Business Opportunities/Optus Young Heroes Award for achievement in establishing a successful small business.

Four Gift of the Year Awards, designed to encourage innovation and excellence in Australian manufacturing.

We Support

Bloom proudly supports the Children's Hospital Foundations Australia. Each time you buy a Bloom Designer Collection Nail Polish, we donate $2 to CHFA in our mission to improve areas of need in Children's Hospitals across Australia. To find out more, or to donate, please visithttp://www.childrenshospitals.org.au

6 - Childrens Hospital Foundation