About Us

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Our Inspiration

Natalie Bloom

I’ve always been obsessed with colour. In fact, some might say I have an unhealthy fascination with the graduation of a Pantone swatch book!

Throughout 2007, I channeled this passion for colour into our new Nail Polish range. I collected fabric swatches, paint chips, magazine tear-sheets and ribbons as inspiration.

The results are amazing – from sheer, seashell pink to that illusive petrol blue with a slight shimmer – I wanted to create that perfect shade of nail polish you’ve been searching high and low for. Enjoy playing with this range. After all, nail polish is the chocolate of fashion
– that sweet, affordable pick-me-up!

Got a question about a shade, our formula or anything Bloom related? Click here to contact us.

Tell Us What You Think

Tell us your thoughts...

We’re so excited about our new nail polish range and would love to hear what you think. Click here to share your thoughts.

Supporting Children

Bloom’s Designer Collection is one of the easiest ways you can make a difference to our community as $2 from every Designer Collection nail polish sold in Victoria, the Australian Capital Territory, Tasmania and online will be donated to The Royal Children’s Hospital Melbourne.

Funds raised by sales of Designer Collection shades will contribute towards research into early childhood development and behaviour. To find out more, click here.