Bloom's Flagship Store

Bloom's flagship store Bloom is thrilled about the opening of its first flagship store located in the heart of Chapel Street, Melbourne. Natalie Bloom, founder of Bloom Cosmetics, has been incredibly hands-on in the development of the flagship store and approached the design process with the same principles she would apply to the design of a room in her home. ‘I drew heavily on the theme of “modern nostalgia” to create a fresh, sophisticated and whimsical space’. The store stocks Bloom’s entire range of bath and body, colour cosmetics and skincare products, plus a selection of eclectic pieces to compliment the Bloom range. More recently, Bloom has introduced makeover services at the flagship store, available upon booking. Click here to find out more. Address 574A Chapel St South Yarra Victoria, Australia Ph 03 9827 2977