The Story

The Bloom journey began in 1993 when Natalie Bloom started selling greeting cards and gift ideas that she made from her parent’s home. “When I started out, I didn’t have a long term strategy,” explains Natalie. “I simply created quality products that I was passionate about and that had a strong design sensibility.”

Natalie’s love of natural ingredients and obsession with packaging soon turned a hobby into a business and consequently a brand. Following the success of her gift collection, Bloom’s product range grew to include Essential Oil Blends, Massage Oils and an Aromatherapy Lip Balm. Lip products then led to Eye products and soon a full cosmetics line was on the horizon.

Sixteen years on, Bloom’s range has swelled to feature over 300 products including colour cosmetics, skincare and a bath and body range. From Dubai and Bangkok to London and Beverly Hills, Bloom is now an internationally recognised brand that is stocked across the globe. 

Our Philosophy

By finding just the right balance between heritage and hip, poise and playfulness, Bloom creates fresh, innovative and approachable beauty products that make you look, and more importantly feel beautiful.

Every product has been developed by Natalie and carries her personal commitment to product integrity, quality ingredients and directional design.

Fans of Bloom

Bloom products have been used on celebrity lips, lashes and bodies worldwide. Just a few of the brand’s A list fans include:

Kylie Minogue, Elle Macpherson, Liv Tyler, Anna Kornikova, Holly Valance, Jodie Kidd, Jade Jagger, Naomi Campbell, Olivia Newton John and daughter Chloe, Steffi Graf, Geri Halliwell, Eva Herzigova, Britney Spears, Allannah Hill, Kate Hudson, Alice McCall, Beatrice and Eugenie, daughters of the Duchess of York and Prince Andrew.

TESTIMONIALS

“Mineral Plus Sheer Mineral Tint Foundation is my beauty "must have" this season. This no-fuss, easy to wear all-in-one coverage and sun protection is all I need in the morning to look presentable to the world!"

Marissa Galatis
Cosmetics Category Buyer & New Brand Development, MYER

I love your polishes! I am now a Bloom polish devotee and have been using them with all my clients. They are so easy to apply, the brush is great, the range of colours is incredible and everyone loves the names. Congratulations!
Ali Magliveras
Manicurist to the stars.
 

I really enjoy using Bloom's Nail Polishes. I love the colours and think that the consistency is really nice. I especially love Josephine and Isla - they are very beautiful shades.
Celebrity Makeup Artist, Linda Jefferyes, who is renowned for her work with leading fashion brands and magazines such as Vogue and Harpers Bazaar.

“I love nail polish so when Bloom offered me the opportunity to not only create my own shades but also raise money for the Children’s Hospital Foundation, I jumped at the chance. I picked dynamic blue and orange shades because they’re bold and beautiful, and colours I’d wear any day of the week”

Miss Connie, Sneaky Sound System

Flagship Store

Packed with all your favourite Bloom beauty buys, plus a selection of eclectic pieces hand chosen by Natalie, it’s all too easy to loose yourself in Bloom’s charming and whimsical Flagship Store.

Located in Melbourne’s shopping heartland, Chapel Street, Bloom’s Flagship Store also offers an extensive array of group and one-on-one makeover services.

Bloom Flagship Store 574A Chapel Street, South Yarra VIC, Australia                                                            
(T) 03 9827 2977

Ingredients